Atlanta abandons slogan, resurrects Glen Campbell's career

Well this is going to confuse all those visitors who came to Atlanta because they heard "every day is an opening day." Brand Atlanta -- the city's image maker -- is dropping its slogan, replacing it with a "theme" that sounds suspiciously like a slogan.

(W)hen the campaign rolls out its newest spots aimed at young professionals ages 25-44 this January and February, the organization will use "City Lights, Southern Nights" because the emphasis will be on what makes the city appealing to this group: Atlanta's reputation as a youthful and energetic city, with great restaurants, shopping and nightlife, Ennis-Roughton said. (emphasis added)

"It's New York with southern manners and charm," she said.

And minus a vibrant downtown, a diverse theater scene, Chinatown, Little Italy ...

How about something more, um, truthful: "It's New York without the mob, obnoxious Yankees fans and crassly commercial Broadway musicals adapted from popular movies."

Comments

[Seth]

I prefer Jerry Reed to Glenn Campbell, myself: http://youtube.com/watch?v=xnRwQjTYfGI

[Andisheh Nouraee]

Except New York is both safer and more functional.

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