Well this is going to confuse all those visitors who came to Atlanta because they heard "every day is an opening day." Brand Atlanta -- the city's image maker -- is dropping its slogan, replacing it with a "theme" that sounds suspiciously like a slogan.
(W)hen the campaign rolls out its newest spots aimed at young professionals ages 25-44 this January and February, the organization will use "City Lights, Southern Nights" because the emphasis will be on what makes the city appealing to this group: Atlanta's reputation as a youthful and energetic city, with great restaurants, shopping and nightlife, Ennis-Roughton said. (emphasis added)
"It's New York with southern manners and charm," she said.
And minus a vibrant downtown, a diverse theater scene, Chinatown, Little Italy ...
How about something more, um, truthful: "It's New York without the mob, obnoxious Yankees fans and crassly commercial Broadway musicals adapted from popular movies."